Sometimes it makes sense to move into an adjacent industry to grow faster. This is the story of Golden Tree, an e-commerce company focused entirely on selling high-quality dietary supplements in several European countries.
In this episode, Matej Bešter, co-founder and CMO, explains:
* how they started in Slovenia with a single weight loss course under the brand "Popolna postava", which means "Perfect figure" in English,
* their approach to new product development,
* why they expanded internationally early in their company's history,
* why they shifted the company's focus away from online courses, and
* how they are opening up new markets.
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